SEO FRIENDLY WEB CONTENT
Any decent content can be optimized, all it needs is intelligent
keyword choices and correct links placements. The content
comprises of following:
Web Copy Links Tags Content arrangement.
Effective web copy:
The copy should be developed with the target audience,
products/services offered in mind. Let’s look at some key ways
to write effective web content:
Write an interesting web copy. It’s a myth that good writing
and SEO will not happen together. They can go hand in hand. But
first step is a great copy. Make sure the content will be of
use to somebody and not create the content as well as optimize
it. First target your readers and write whatever will benefit
them most. Some key things to keep in mind while writing such
a content are :
Never use abstract language on your website. Be concise in
your copy. It pays to be positive and to the point Use
appropriately placed good links from your content, wherever
required. Put your self in the readers place to analyze what
is written Use sub headings, sub topics to tabulate the
information systematically. Generally, 400-500 word write-ups
are good. For more informative subjects, a use a 1100 words
limit.
The content should be oriented towards doing something or taking
some action regarding the information you have provided. Vague
guess works will achieve nothing.
Right Keywords:
Keywords highlight the important points related to your
product/service and should be used with care.
Four steps to optimize the content using the keywords are:
Selection of keywords Density of keywords Prominence of
the key phrases. Variation
Choose only the most related ones and leave aside the unrelated
keywords. Analyze the keyword density required. Generally a 2%
density should do the trick. Page titles, headings are prominent
places to write the keywords. Vary the keywords using the stem
Variations, Synonyms and Related words.
Links:
Links are recognized as most effective ways to increase the
rankings and hence are an important SEO tool. Try to get links
from higher page rank sites. Inbound links bring major traffic
to the sites. Try to work on getting as many links as possible.
Contact other webmasters to get links from their pages to your
site.
Tags:
Meta tags should be added to every page and should be short yet
informative in their description. This is important as most
search engines will hold the descriptions as such getting them
from the Meta Tags.
< name="description" content="put in your description ">
Content Management:
Manage the entire content by placing relevant content at same
pages. Also always make sitemap with links to all the pages so
that search engines will not have troubles indexing the pages.
All these will help you in creating great website content with
proper SEO to get better rankings in various Search Engines.
