Attraction Marketing: Put Your Marketing on Auto-Pilot
Years ago when I was looking to add new clients
to my consulting practice, I had to proactively
go out and seek them.
The marketing strategies I used included networking
and speaking engagements, along with keeping in
touch with my contact list of friends and business
associates in the hopes they would refer clients
when appropriate.
These relationship marketing efforts supported my
business 100% in the early years.
But, although I’m embarrassed to admit it because
I should know better, when I got busy and had
plenty of client work, I fell off my marketing
wagon.
I just didn’t have the time. Or, I guess one could
argue, I just didn’t make the time to keep up my
proactive marketing efforts.
So what happened if I lost a client or two, and
suddenly needed more work? I’d have to quickly
rev-up my marketing in the hopes I could generate
more work in a short amount of time.
Not an ideal scenario by any stretch. But it’s
also pretty typical, especially for independent
service professionals.
Then, several years ago, I discovered attraction
marketing.
With attraction marketing you attract qualified
leads TO your business so you don’t have to go
out chasing them.
You forget about “selling” and you focus on “serving.”
And just like a magnet, you start attracting
prospects and clients. They see you or hear
you or read something you’ve written and if
it resonates with a problem or need they have,
they come to you.
Can you imagine what it would be like to
have potential clients emailing you, calling
you and visiting your web site all on their
own?
Instead of you having to track them down and
convince them to call, email or visit your website?
That’s attraction marketing. And it’s so much
easier and comfortable than traditional sales
and marketing.
And, if you do a good job of creating a very
clear and concise positioning for yourself and
your business, you’ll attract exactly the right
clients and anyone who is not a good fit for
your services will not be attracted.
Talk about saving time! You no longer have to
wade through an entire list of prospects to find
the ones who are a good fit. And you no longer
have to rely on cold-calling or other more
traditional sales methods to get work.
You can actually focus on doing what you do best
and THAT is what attracts clients to you. Yes,
you do have to put a few elements in place to
start generating awareness of you and your
services, but again it becomes more about
serving than selling.
The best part is, you can get off the revenue
roller coaster and create a more steady business
this way. Because you always have new prospects
coming into your marketing funnel (Don’t know
what a marketing funnel is? Read my article at
http://www.10stepmarketing.com/marketingfunnel.htm )
Attraction marketing doesn’t have to replace your
other methods of marketing. For example, I still
network and keep up with my relationship marketing
and speaking/teleseminars. But it sure is an easy
way to really step up your results and practically
put your marketing on auto-pilot.
(C) Copyright 2006 Debbie LaChusa
Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com
