Urban Bear Marketing

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve […]

The first Covey Habit is to “be proactive”.
Now when I first heard this I thought this basically meant “do
stuff”. Proactive people to me were people who simply did things
rather than sit and watch, they took the initiative. So to me
this was going to be an easy one, and being the first I thought
it should […]

I used to think that “leadership” was the graduate level of management. As you learn more about people and the skills necessary to manage, you magically become a leader. In reality, it is vital to be both a manager and a leader. Here’s a summary of what both look like.
Management basically means […]

When in doubt, cut that out! Yeah, yea, doubting Thomas may have had a point in his day, and life may not be what you want it to be, but if you constantly doubt yourself, how can you accomplish anything?
Where is your confidence? What possible good can come from taking the negative aspect […]

“It was precisely that evening in Lodi that I cam to believe in myself as an unusual person and became consumed with the ambition to do the great things that until then had been but a fantasy.”
(Napoleon Bonaparte, “Thoughts”)
“They may all e called Heroes, in as much as they have derived their purposes and their […]

In the first part of this series, we looked at the logistics of
an event, both the logistics of fans getting to the event, and
the internal logistics allowing fans to move from one item of
interest to another. This time we will look at how to ensure
that our event is profitable.
The Olympics are a fun example of […]

“Just go ahead and sign right here”
How many times have you heard those words? Probably more than just a couple. That’s because salespeople know that the longer a person waits to commit; the less likely they will make their sale. There’s nothing wrong with it because it is in fact true. […]

I remember watching an NBA Basketball Game on t.v one night. The Miami Heat were playing the New Orleans Hornets. Miami was all over them yet when you looked at the score New Orleans kept pulling ahead.
Bill Walton made the comment “Don’t mistake activity for achievement.” I’ll always remember that. Just because Miami was playing […]

Here are some interesting questions you might want to try answering. One: If you could completely change places with any other person in the world, would you do it? And who would that person be? Two: If you could work at any job you could choose, would that work be different from the work you’re […]