Archive for the 'Marketing Center' Category

Marketing: What You Really Need Vs. What You Think You Want

« 18 June 2008 | 21:25 | Marketing Center | Comments Off »

Clients approach me all the time saying, “Tell me what I need to do to market my services.” I ask, “What do you mean?” They say, “Tell me how to blog/podcast/what to say on my website,” (fill in your own specific here). That’s when I know they lack the one thing without […]



Hosting A Dinner Party - Hire A Personal Chef!

« 8 June 2008 | 12:08 | Marketing Center | Comments Off »

Think only the rich and famous have the privilege of having a personal chef wait on their every craving or gourmet pleasure? Think again.
Personal chefs are now helping couples and families to present fabulous home cooked dinners to their guests. And it’s not as expensive as you think!
Why hire a personal chef?
A personal chef will […]



Referral Systems Are Pure Small Business Marketing Magic

« 5 June 2008 | 2:45 | Marketing Center | Comments Off »

How would you like to increase your business 1300% in less than a month while spending next to nothing? I spoke to one of my clients today to check in on a marketing strategy I gave to him - and he had multiplied his business 13X. Is he psyched? Of course, and now he has […]



Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)

« 1 June 2008 | 5:50 | Marketing Center | Comments Off »

I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You know, how to write a […]



5 Free Internet Marketing Methods That Work

« 31 May 2008 | 17:38 | Marketing Center | Comments Off »

If your email inbox is like mind, you probably get 5 or more emails per day that hawk different Internet marketing methods. One thing is common about every spam email you receive that tries to sell you on some revolutionary marketing scheme - namely, they all want money. None of these Internet marketing […]



How Cybersquatters Make Money from Your Children’s and Your Own Innocent Flubs

« 20 May 2008 | 22:56 | Marketing Center | Comments Off »

Getting clicks and traffic by accident appears to be big
business. And by ‘big’ I mean worth MILLIONS of dollars! While
typosquatting is unfortunately not a new online marketing
practice, its use and, moreover, its ABUSE has grown
significantly and exponentially since 2000. Cybersquatting means
registering, trafficking in or using a domain name with the
intent to profit in bad faith […]



Free Exposure and Traffic for Your Website

« 8 May 2008 | 15:42 | Marketing Center | Comments Off »

Most new webmasters face the same conundrum: how can I get free exposure (and thereby traffic) to my website? Here are some traditional online and offline methods you can use to achieve this, as well as new ideas that should help kick-start your online business.
Online
- Include your website address in your signature in e-mails
- Include […]



Writing Business Newsletters: Avoid the “Me, Me, Me” Mistake

« 1 May 2008 | 14:01 | Marketing Center | Comments Off »

Effective customer newsletters find the right mix of promotional and ‘real’ content to maximize readership.
It’s that time of year when the old college roommate sends ’round his or her annual holiday newsletter. Admit it, you’re happy to hear from them, but it’s usually too long and it’s all “me, me, me.”
The same is true […]



Improve Your Selling With These Skills

« 8 April 2008 | 22:57 | Marketing Center | Comments Off »

Some kids are masters at getting what they want, no matter what the circumstances. Can we learn something from these youthful masters of the persuasive arts? I think we can.
Here are some selling skills children often use when they want something:
Focus
Persistence
Intensity
Enthusiasm
Charm
What’s amazing to me is how fast some kids can turn […]



Online Advertising. What to Look For in an Emagazine Publisher

« 5 April 2008 | 1:06 | Marketing Center | Comments Off »

Emagazine advertising is one of the most popular ways to market yourself online. Not only is your advert or article going out by email, if your publisher is archiving each Emagazine, the search engines are looking at it as well.
Search the Internet, sign up for a few relevant Emagazines and choose your publisher carefully. Ensure […]