Basics Of The Game - Driving

9 August 2008 | 18:24 | Finance Matters | Comments Off

Driving is one of the most important aspects of golf. A good drive will eliminate the need for chipping and for taking long putts. What you want is to lengthen your drive or give it more accuracy. Here are a few tips to start you off with driving.

Proper grip is important in driving. If you grip your club too tightly, you might get too uncomfortable to make an accurate shot. If you grip it too loosely, then you might see your club fly along with your golf ball. What you want is to grip it properly. For everyone, your less dominant hand (the one you don’t use for writing) is essentially a strong factor. You don’t want the club to be positioned too high in your palm and you don’t want it too low either. A diagonal position is a preferred grip of the club with respect to your less dominant hand.

Your dominant hand should be less dominant. Don’t let that hand grip the club too tightly or too loosely. This will not help you with your drive. You want it to be loose and relaxed. You might want to put a gap between your first and second fingers. This will give you more power and proper angle to your shots making your drive longer and more accurate.

You should make sure your hands are linked together. Try sticking out the thumb of your less dominant hand and covering it with the palm of your more dominant hand. This will ensure that your grip is tightly secured by your two hands. It would also help your shot as your more dominant hand supports your less dominant hand and vice versa.

Proper alignment is needed. You should align your club’s face to the direction you want your ball to go to. After that, align your feet with your club and as you prepare your drive just stay parallel with your club’s face pointing your shoulder and hands in the same direction.

You should also have the proper stance with regards to your ball position. Try doing this if you don’t know how. After aligning your shots, first put your feet together keeping them pointed to the ball. Then try to move your left feet outward a little. After that do the same thing with your right foot. Keep on doing this until you feel you are comfortable with your stance. Just remember that your feet should also not be more than shoulder-width apart.

The next part is the swing. This is one where you need to practice doing it correctly. You want your shoulders and hands and feet to be loose and relaxed. Try swinging the golf club back and forth just to get into the proper rhythm and create a flow to your golf swing. Remember not to sacrifice your accuracy just to bring in more power to your shot. A balance between the two is better.

To achieve more distance to your swing you want to go through these checkpoints. You must check if your upper body is coiling properly. Your base or your feet should be rock solid and stay intact with your lower body. Your left knee (or right if you are left-handed) must turn past the golf ball as you coil your upper body and your arms must be extended to their full length to achieve maximum swing.

Another trick to achieving distance is to tee your ball higher. This will help you achieve two things. The first one is a better angle on your launch as your club face will hit your ball at a lower place. The other thing is it will help you reduce friction from too much backspin from the ball.

Remember that driving is not easy to master. Even professional golfers have a problem with accuracy of their shots. The thing to remember is to check your stance, your grip and your swing. Don’t be scared to ask for advice if you know you need it. You will also need to practice. Try practicing your swing before you play. Remember the checkpoints and ask for feedback from your trainer if you feel you are doing something wrong.

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Varicose Veins - Treatments And Prevention

4 August 2008 | 7:17 | Finance Matters | Comments Off

Varicose veins are twisted and swollen veins and that appear close to the skin. They are often blue and unsightly. They cause discomfort, as the legs feel heavy, swollen, itchy and throbbing. They are usually located at the back of the calf, but can occur almost anywhere Haemorrhoids are the varicose veins around the anus. In most cases they are just a nuisance, but can develop into a more serious health problem.

They are a common condition in Western World, with about 60% of Americans being affected at some stage of their lives. Women tend to develop varicose veins more often than men. Sometime this condition occurs only during pregnancy and it disappears a few weeks or months after delivery. There is also evidence of this problem running in familes.

Several major factors contribute to the development of this condition, such as obesity, hormonal problems, especially in menopause, prolonged periods of standing or sitting, heredity and past vein conditions such as thrombophlebitis.

In most cases medical treatment is not required, particularly if preventive measures are followed and proper care is taken to make sure the condition does not become worse. Problems may occur, however, such as a deep vein blood clots or leg ulcers, in which case medical attention is needed. If you are concerned about the look of your veins or they become painful and severely uncomfortable, or any signs or ulcers develop, see your doctor.

The diagnosis will include X-ray or an ultrasound procedure to determine the presence of any serious problem. In some cases surgery may be recommended and the enlarged veins removed. A procedure called sclerotherapy can be done on smaller veins, which involves the injection of a chemical into them. A solution is injected into the vein that causes its walls to swell and shut down. The vein becomes scar tissue and the blood flow stops. This treatment may need to be repeated on the same vein. Any unusual coloration disappears in a few weeks.

If done correctly, this treatment is very effective. The improvement rate is 50-90%. There are small side effects possible, such as lingering pain in the area of injection, which usually disappears after a while, small skin sores and bruises, spots or brown lines around the area of injection, which also disappear. These are mostly a cosmetic problem, which normally do not have any serious consequences. Some inflammation is possible on treated veins, which can be treated with aspirin or antibiotics and is not dangerous. In most cases, however, medical intervention is not needed.

Self-help measures can stop or slow down the development of varicose veins and people who are predisposed to this problem or already have it should take care to follow a few simple rules to relieve and prevent it from developing further:

• Don’t sit with your legs crossed. It impedes proper blood circulation in the legs.

• Exercise. Walking is very much recommended, as it improves blood circulation and keeps the leg muscles toned.

• Avoid being overweight.

• Avoid standing or sitting for a long periods of time. If your job requires you to stand, then try to shift your weight from one leg to another periodically. If you have to sit at work - try to stand up and walk around as much as possible, taking walks at break times. Stand up and move around every 40 minutes when on a plane (choose an aisle seat). During long car rides try to stop and take a short walk every 45 minutes.

• Wearing elastic support stockings helps the condition by squeezing legs muscles so the veins move blood more efficiently.

• Don’t wear tight clothing that constrict your waist or legs. Flat shoes are preferred, rather then heals, as they exercise your calf muscles better.

• Eating high-fibre foods and maintaining good digestion is important. Eat more fresh fruits and vegetables, whole grain breads and cereals and other high-fibre food. Drink plenty of water. Constipation makes varicose veins worse.

• High salt intake promotes swelling. Go easy on salt.

• Rest with your legs up.

• Some specialists recommend walking in knee-deep water, when you have a chance. It massages your veins and muscles. Some studies suggest that herbal or nutritional supplements may be helpful in alleviating varicose veins. One supplement that is mentioned is a bioflavonoid Quercetin.
Another supplement is horse chestnut. These supplements may soothe some symptoms of this problem, but it is unlikely that they will eliminate the condition entirely.

Michael Russell

Your Independent guide to Varicose Veins

Michael Russell - EzineArticles Expert Author
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Adjustable Bed - Start Each Day on the Right Note

4 August 2008 | 0:23 | Finance Matters | Comments Off

Your daily beauty sleep will not be complete if any of the following four factors namely light, noise, and temperature and of course the bed that you are sleeping on are not up to the desired level. While you may adjust the other three factors according to your desired comfort you won’t be able to do that with the bed unless you have an adjustable bed. Just what you may wonder is an adjustable bed and why would you really need it when you have been sleeping on flat beds all your life. First and foremost you will need to know the ideal positions that our body is naturally accustomed to and the way we abuse it continuously both consciously and unconsciously while not only sleeping but also while sitting and performing any task.

An ideal position while sleeping or sitting is one where your body muscles are not under tension resulting in complete relaxation. This position can be achieved where the legs and the upper back are slightly on a raised level which distributes the body weight in harmony with gravity. It is here that an adjustable bed will be highly beneficial as a flat bed will not ease your body tension completely leading to tossing and turning. An adjustable bed will allow you to sleep and relax in any position that you desire with over 1000 positions to choose from for purposes ranging from sleeping, reading, watching TV, eating or for pure relaxation.

An adjustable bed comes in two basic types’ latex foam and Innerspring and both types offer the same comfort in different ways. An adjustable bed is highly recommended for people suffering from back pain, poor blood circulation especially in the legs and night time heart burn or acidity. All these problems can be solved with an adjustable bed which would elevate your upper body in the desired angle thus freeing you from circulation and digestion related complications as compared to a flat bed.

An adjustable bed generally comes in a steel frame with riveted joints and a bottom frame that supports the bed completely with special massaging (dual wave) motors. An adjustable bed uses the latest technology in the matter of mattresses like visco memory foam and high density foam that will make you feel as if you are sleeping on air. An adjustable bed can be lowered to as low as 15 inches suitable for children and disabled people.

An adjustable bed is available in single as well as double bed models along with manual, semi-electric and electric controls. The massage options involve different kinds of massages at different speeds with powerful but quiet motors where you can lie down and relax completely from the daily stressful experiences. An adjustable bed comes with a guarantee regarding its various components and is tested for long life and reliability. So check out an adjustable bed at the earliest and the ultimate sleeping experience is yours along with freedom from tension and stress helping you wake up refreshed each day.

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Free 12 Month Mobiles

1 August 2008 | 19:50 | Internet Telecommunication Resources | Comments Off

The majority of people have a poor understanding of free line rental deals because they are a fairly new type of contract. It is probably that the fact they are an insider secret that allows them to remain the lowest cost cellular phone contracts being sold currently.

Accross the entire market the most cost effective way of buying a free line rental contract is on the WWW. As free line rental packages are an unusual product you would be well advised to make use of a mobile comparison site to see the best packages at that given moment.

In principle a free line rental cell phone contract is not supposed to cost anything to run. That is, as long as the consumer properly makes their request for for one hundred percent cashback. This may not nearly as simple as it first seems because of the fact that mobile phone stores include many tricks within the fine print of free line rental offers so they cut down the amount of successful customers.

12 month free deals are actually one hundred percent cashback deals where the amount refunded by cashback redemption is equal to the amount paid over the period of the cell phone contract. With these offers you are obligated to pay the cost of the phone normally for the first months. Then it is your responsibility to remember to claim all of your money of the phone back from the shop that first sold you the phone.

Free line rental is innevitably a compromise, due to the fact they are can only be found on older mobile phones. The largest risk of free line rental offers is that if the store go under you will lose the ability to get your money back.

Putting aside the complexities of free line rental deals they are completely genuine and buyers can still find a completely cost free phone for 12 months.

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The Origins Of Mother’s Day

1 August 2008 | 11:52 | Finance Matters | Comments Off

Today Mother’s Day or Mothering Sunday is celebrated all over the world. For florists and card shops the event is one of the highlights of the year, but the roots of Mother’s Day are not commercial.

Motherhood has been celebrated since ancient times. The ancient Greeks paid homage to Rhea, the Mother of Gods; and there are records of the ancient Romans worshiping a mother Goddess known as Cybele as early as 260 BC. Festivals took place in the spring which was the most fertile time of the year.

The more modern way of honouring mothers began in England in the 1600s where Mothering Sunday was observed on the fourth Sunday of Lent. This day is also known as ‘Refreshment Sunday’, the only day when you are allowed to eat or do whatever you have given up for Lent. Not surprisingly, families came together and took the opportunity to party with a big meal at which mother was treated as the guest of honour. Traditionally, mothers were given posies of flowers and a cake.

The term ‘Mothering Sunday’ is now falling into disuse and has mostly been replaced by ‘Mother’s Day’, which is used the world over.

In the USA there were several attempts to introduce a Mother’s Day as a way to celebrate peace and heal the scars of war. Julia Ward, who wrote the words to the Battle Hymn of the Republic, suggested the idea in 1872. But the idea didn’t really take off until Anna Jarvis campaigned for the establishment of a Mother’s Day to commemorate her own mother who died in 1905. Ward’s mother herself had tried to establish a similar holiday, Mother’s Friendship Day, to heal the pain of the Civil War.

The first Mother’s Day in the USA was held in 1907 when Julia Ward held a ceremony to honour her mother. She then successfully campaigned for a formal holiday to honour mothers and by 1911 most states had taken up the idea. This was followed in 1914 by a declaration by President Woodrow Wilson that Mother’s Day should be celebrated as a national holiday on the second Sunday in May. The idea quickly spread to Canada and Mexico and many more countries throughout the world.

The commercialisation of Mother’s Day quickly followed, much to the disgust of Anna Jarvis who was arrested in 1923 at a Mother’s Day festival for trying to stop women selling flowers. Jarvis said “I wanted it to be a day of sentiment not profit”.

Ironically Anna Jarvis campaigned for many years against the commercialisation of Mother’s Day, the day she had worked so hard to establish.

Although she had no children of her own, each Mother’s Day Anna received hundreds of cards from all over
the world. Anna Jarvis died in 1948.

***************************************************************
Author: Tony Luck who runs on online personalized gift shop specializing in personalized ceramics - greeting cards (yes, ceramic greeting cards!), commemorative plates and mugs.
***************************************************************

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Learn What Fast Internet Access is and Enjoy Seeing Films Over the Internet

1 August 2008 | 2:02 | Best Web Resources | Comments Off

Broadband is super speed worldwide web access, and is far speedier than super slow dial-up access over a modem. If you yourself are reading this internet guide then you are assumably thinking at securing internet access for the 1st time, or seeking to go up to broadband.

The main advantage of broadband is you yourself are able to downloading films over the net, all this has became truly popular with Channel 4 launching their new software which will allow users to see the most current shows of X Files. With high speed internet access surfers can also download rap music and scary movies at a much faster speed than modem access.

Broadband is easy to put in. The 1 st step you will need to do is sign up with an ISP, sometimes known as an Internet Service Provider, and the internet business will supply you yourself with a broadband connection using your telephone connection. If you currently have a broadband provider then please make sure you seek an internet provider comparison service for unprejudiced guidance on the finest deals. People may quickly grab the leading deals with an internet provider comparison website by just putting in your postcode and then the website will come back with a list of broadband packages in your location. You will be under no contract to register with any broadband provider while surfers look through the wireless broadband deals.

Once people have signed up with your ISP the broadband corporation will probably supply a time period for internet connection and supply you with any required wireless routers and cd software. The hardware & connection software will often come with step by step instructions & most internet corporations will offer people tech support if needed.

Once you have successfully connected to the net surfers will probably start to love the extremely fast speeds of internet access. If surfers are going to download music, TV shows such as Star Trek or thriller movies please be aware of any download limits users may have on your internet package. Rap music and television downloads such as Family Guy will take up a lot of your ‘download allocation’ as the broadband company are large in file size. Discover broadband deals and packages, use the comparison site Compare Broadband UK.

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Aromatherapy Today

31 July 2008 | 23:04 | Finance Matters | Comments Off

Although the word aromatherapy has not been around forever, the use of plants, herbs, fruits and flowers for healing have been centuries long. Aromatherapy is still being researched today for it’s wide variety of uses, including the healing effects that is has on the body.

The most effective method of using essential oils is surprisingly enough not orally, but through inhalation or external application methods. When taken internally the oils mix with digestive juices and other matter, therefore changing the essential oil’s chemistry. External methods that you use to apply essential oils involves but is not limited to: body oils, compresses, baths, lotions, foot baths & rubs, applications on certain pressure points pertaining to particular areas of the body, inhalations (steam or direct from the bottle or on a tissue), room sprays and perfumes.

Most essential oils are both antiviral and antiseptics and can be extremely powerful as well as having a wide range of pleasant aromas. Such an example of that power is the essential oil of oregano, which is 26 times more powerful as an antiseptic than phenol- an active ingredient in many commercial cleaners.

Due to the rise in technology we have left many effective natural healing methods behind. Although technology is certainly very useful and beneficial, we must also remember everything Mother Nature has provided us with and take full advantage of these natural wonders.

Scents in and of themselves leave lasting impressions on our mind, body and spirit. How many of us are reminded of a person place or event when we get a whiff of a familiar scent? My Grandmother had a beautiful garden filled with peonies and roses during the summers when I was a child. When I smell them in my own garden now, I am instantly taken back in time to Grandma’s backyard on a lazy summer day.

We always associate smells with events. Turkeys and pumpkin pies make us think of Thanksgiving, and fall……Pine and peppermint brings thoughts of Christmas with our family and friends. These scents not only affect our noses, but our minds and well, not to mention our bodies and spirits.

For those of you who haven’t ventured beyond the ‘aromatic’ properties of natural essential oils, maybe it’s time you take another step forward and do so. With some integration of these fabulous gifts from Mother Nature into your daily life, you can discover just how many wonderful ways you can use them- not just for the mind, but for the body and spirit as well.

Lisa Hoskins lives in Michigan with her family and owns two businesses. Animal Spirit Jewelry- Handcrafted American Indian inspired & animal totem jewelry, and she is a consultant for Ravenwood Spa-aromatherapy bath & body products.http://www.animalspiritjewelry.com

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Fundamentals of ‘Net Sports Results Wagering

27 July 2008 | 14:38 | Betting Online, Beyond Cats, Gambling Luck | Comments Off

Relate men’s favorite interests and you are certain to unveil a vogue normally termed a Web sportsbook. So what could be more inventive… If you fancy a convocation of friends cheering on their favored team, and all the time wagers will be set besides the tumult. Seeking to get a share of the delights, bystanders will ordinarily endeavor to figure out who will win the approaching fight. All this evolves into a sociable little fight titled Web sportsbook.

Are you missing the action? Play online sport book betting line here!

In order to wager, you’ll want to check out a Web sportsbook, i.e. a place that tenders Web sportsbook. In the United States, there’s a total of no less than four states to do sports wagering in a legit manner, but beyond legality you can try it everywhere so long as you find a bookie *and* you are legally of age. Included in the sports activities you’ll have a choice of risking some money on are professional conjoined with college basketball as well as football, pro hockey and baseball, conjoined with betting on both horse and dog racing. You may choose to wager on the comprehensive combined score of a competition or game, when exactly any given opponent will be knocked out, and even whether a given coin toss in a competition or game will come out heads or tails.

The bookies firm put their face in the maths be of assistance to you come to a conclusion which team you suppose will win. First, you’ll see balance, or lead in points pertaining to a trailing party that is expected to be defeated by a specific number points. This comprises the odds maker’s formalized procedure of enabling even lays for a sportsbook. To give an example we may choose to bet on a contestor that is expected to be defeated and and regardless make money on the wager so long as the party does actually get defeated by a specific number of points.

People can go for sundry varieties of antes- straight, parlay bets, teaser stakes and plenty more, the straight bets, where you merely choose the club which you think is the likeliest to win or take a licking being the dominating one in sports wagering.

So, why not have a bash at it and amuse yourself while you’re at it… But determine that you won’t get too carried away and squander your complete pension plan on a caprice… Because you’re sure to catch yourself lamenting it till the end of your life…

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Panic Attacks and Panic Attack Symptoms Can be Eased with Hypnosis

26 July 2008 | 22:35 | Finance Matters | Comments Off

Panic attacks are usually brief, although the sufferer may feel that they last forever. From an emotional perspective, panic attack symptoms may include feelings of intense fear, an overwhelming sense of doom, being out of control, or a sense of unreality. The sufferer’s thoughts may race and jump about, without any logic or consistency.

Physical panic attack symptoms may include some or all of the following sensations:

Racing or pounding heart; palpitations

Difficulty breathing or tightness in the chest

Shallow, rapid breathing

A choking feeling

Severe trembling or shaking

A rapid pulse rate

Sweating

A brief body temperature rise

Chest pain

Dizziness or light-headedness

Nausea

Fear of losing control

Tingling or numbness in the extremities

A feeling of not being physically anchored.

A panic attack may leave the person feeling utterly exhausted afterward. This may be caused by the flood of adrenaline and other stress hormones released when the panic attack starts. These “fight or flight” hormones cause an enormous output of the body’s energy resources. When the attack is over, exhaustion ensues as the body tries to recover.

Many people who experience panic attack symptoms initially think they are having a heart attack. They may run to an emergency room or call an ambulance, only to be told no physical ailments have caused the intense feelings, sensations and other symptoms. Over time, the sufferer may feel as if he or she is losing his or her mind.

It is hard to overestimate the debilitating and widespread effects of these attacks. People who suffer from panic attacks often live in fear of the next attack, especially since they can be unpredictable. The attacks seem random and unwarranted and the sufferer worries they may have an attack when they are out among other people, or while driving or in other worrisome situations. Panic attack victims sometimes become reclusive or agoraphobic (afraid to leave their home); they may lose important relationships and friends. These types of coping skills arise because of the randomness of the panic attacks. The person having the panic attacks withdraws from social interaction because they fear being around other people when the panic attack starts. The fear of losing control in public and of not being able to stop the attack adds to the negative impact the panic attacks have on the person’s life.

Thus, we have the vicious circle aspect of panic attacks: the fear of panic attacks leads to anxiety about the possibility of a panic attack occurring randomly, which can lead to a full-blown panic attack. Often patients cannot lead normal lives and end up on disability, unable to maintain a job. The panic attacks and panic attack symptoms literally control their lives.

How can hypnosis help with panic attacks and panic attack symptoms? The key reason hypnosis can help with panic attacks is that fears, anxieties, and, in fact, all emotions, originate in the subconscious. The subconscious also controls involuntary physical functions, such as heart beat, respiration, etc. Hypnosis works in the realm of the subconscious. Therefore, the good news is that the subconscious mind can be retrained to reinterpret both fear responses and panic-inducing situations. There is a good chance that the person can use his mind to eventually free himself from panic attacks completely.

A hypnotherapist will usually take multiple approaches to working with a panic attack sufferer.* For example, the person may be taught physical and mental relaxation techniques (important for calming the racing heart and other physical panic attack symptoms), self-hypnosis, visualization, and guided imagery to use when he or she feels a panic attack approaching. The panic attack sufferer may be taught how to reinterpret sensations and feelings so that the early stages of the panic attack do not escalate and become “full-blown.”

Deep, focused breathing techniques may be taught by the hypnotherapist. Breathing techniques are a deceptively simple way to help panic attacks. Not only does focused deep breathing help distract the person’s mind from the fear, but it also has a powerful subconscious effect. We usually think of breathing as a totally automatic process. But when we bring our attention to our breathing, we can easily change the pace and depth of our breathing. This sends the subconscious a reassuring and powerful message: “You are in control. You can control this panic attack.” Further, deep breathing can help reverse the effects of shallow, rapid, panicked breathing. It can increase oxygen flow to the brain, which can help restore calm, logical thought processes.

Hypnosis techniques may also focus on reassuring the subconscious mind that it is safe to release the fear and/or anxiety. Panic attacks may arise from a part of the subconscious that believes it is keeping the person “safe” by sending them the message to panic. In other words, some part of the subconscious may think it senses danger or it may simply want the person to be alert to danger. So it sends messages to the person’s conscious mind regarding extreme fear, doom, etc. to insure that the person is “paying attention.” This part of the subconscious needs to feel reassured that the person has other ways of remaining safe, cautious, etc. Then it can be persuaded to release the fear response. To accomplish this goal, the hypnotherapist may use complementary therapies such as Neuro-Linguistic Programming (NLP), which is a form of “waking hypnosis” or “conversational hypnosis.”

Sometimes, a small amount of emotional relief can by given to the panic attack sufferer by simply explaining that his panic attack symptoms are not “crazy,” “insane,” or “irrational.” Instead, the symptoms seem “rational” from the perspective of that part of his subconscious that wants him to be alert to danger and ultimately safe. Once the person understands the problem at a deeper level he or she may begin to feel that he or she is not “going crazy.” This is one small step in the journey back to emotional wellness.

It should be emphasized that it may take multiple hypnosis sessions for the panic attack sufferer to feel some relief. Over time, he or she will begin to feel more in control and empowered to stop a panic attack and its accompanying symptoms before they become overwhelming and/or debilitating. Eventually, he or she may be able to completely eliminate panic attacks.

*Hypnosis is not a substitute for medical, pharmaceutical or mental health treatment of panic attacks. Rather, hypnosis provides a wonderful complement to standard “talk therapy” (psychotherapy, etc.) and medical/psychiatric approaches to panic attacks. Hypnosis works with doctors and mental health practitioners, not against them. Do not discontinue medical, pharmaceutical and/or mental health treatment for your panic attacks when you begin hypnotherapy.

Loretta Sernekos, Ph.D., is a Certified Hypnotherapist in private practice in Cherry Hill, NJ and Philadelphia, PA. You can visit her
hypnosis practice website at http://www.sghypnosis.com for more information and audio podcasts. For
additional hypnosis information and articles, both modern and antiquarian, visit http://www.hypnosisgateway.com.

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Attraction Marketing: Put Your Marketing on Auto-Pilot

25 July 2008 | 5:39 | Finance Matters | Comments Off

Years ago when I was looking to add new clients
to my consulting practice, I had to proactively
go out and seek them.

The marketing strategies I used included networking
and speaking engagements, along with keeping in
touch with my contact list of friends and business
associates in the hopes they would refer clients
when appropriate.

These relationship marketing efforts supported my
business 100% in the early years.

But, although I’m embarrassed to admit it because
I should know better, when I got busy and had
plenty of client work, I fell off my marketing
wagon.

I just didn’t have the time. Or, I guess one could
argue, I just didn’t make the time to keep up my
proactive marketing efforts.

So what happened if I lost a client or two, and
suddenly needed more work? I’d have to quickly
rev-up my marketing in the hopes I could generate
more work in a short amount of time.

Not an ideal scenario by any stretch. But it’s
also pretty typical, especially for independent
service professionals.

Then, several years ago, I discovered attraction
marketing.

With attraction marketing you attract qualified
leads TO your business so you don’t have to go
out chasing them.

You forget about “selling” and you focus on “serving.”

And just like a magnet, you start attracting
prospects and clients.
They see you or hear
you or read something you’ve written and if
it resonates with a problem or need they have,
they come to you.

Can you imagine what it would be like to
have potential clients emailing you, calling
you and visiting your web site all on their
own?

Instead of you having to track them down and
convince them to call, email or visit your website?

That’s attraction marketing. And it’s so much
easier and comfortable than traditional sales
and marketing.

And, if you do a good job of creating a very
clear and concise positioning for yourself and
your business, you’ll attract exactly the right
clients
and anyone who is not a good fit for
your services will not be attracted.

Talk about saving time! You no longer have to
wade through an entire list of prospects to find
the ones who are a good fit. And you no longer
have to rely on cold-calling or other more
traditional sales methods
to get work.

You can actually focus on doing what you do best
and THAT is what attracts clients to you. Yes,
you do have to put a few elements in place to
start generating awareness of you and your
services, but again it becomes more about
serving than selling.

The best part is, you can get off the revenue
roller coaster and create a more steady business

this way. Because you always have new prospects
coming into your marketing funnel (Don’t know
what a marketing funnel is? Read my article at
http://www.10stepmarketing.com/marketingfunnel.htm )

Attraction marketing doesn’t have to replace your
other methods of marketing.
For example, I still
network and keep up with my relationship marketing
and speaking/teleseminars. But it sure is an easy
way to really step up your results and practically
put your marketing on auto-pilot.

(C) Copyright 2006 Debbie LaChusa

Debbie LaChusa - EzineArticles Expert Author

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

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